BMW required a tool to deliver rapid, professional and highly personalised communications, consistently delivered to the high expectations of BMW customers.
They needed full control over the BMW brand while giving staff in every dealership the opportunity to develop sales opportunities in their local area.
The customised Digi digital marketing system is fully integrated into BMW's CRM platform. BMW create and update marketing materials centrally, uploading them for immediate use in the dealer network.
Each salesperson at every dealer can send professional, personalised communications to customers that arrive within minutes of their enquiry.
Each email includes links to view the brochure in a choice
of formats created using Digi.
Creating strong first impressions and knowing when the
customer looks helps sales teams and dealers focus their
efforts on the most fruitful opportunities.
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