Accor Transforms Event Booking with Digi

Accor joined forces with Digi to tackle a major challenge: outdated event booking processes. Whether it was weddings, funerals, conventions, or meetings, Accor needed a solution to streamline operations, eliminate double bookings, automate marketing tasks, and provide real-time insights.

Digi stepped in with a custom-built booking and reporting system that didn't just enhance efficiency - it also delivered a performance dashboard giving insight on room utilisation, cost trends, and more. The results? Better customer experiences, seamless booking processes, and happy stakeholders across 40 hotels.

Introduction
For hotels, events are more than just occasions - they're key revenue drivers that also help strengthen a brand's presence. Whether it’s a beautiful wedding reception, a professional meeting, or a heartfelt farewell, managing events means getting every detail right. This includes avoiding double bookings, tracking room utilisation, nurturing relationships with repeat customers, and quickly sharing branded materials like brochures or room specs.
But for Accor, doing all this was far from easy. Their operations relied on manual processes, scattered data, and outdated workflows. That's where Digi came in. Together, they implemented a modern, scalable booking and reporting system that centralised everything, made data accessible, and empowered smarter decision-making across the board.

Challenges Faced
Accor was facing several hurdles with its existing setup:

• No Standardisation: Different staff members used different booking methods, leading to confusion and errors.
• Scattered Data: Information was spread across paper files and digital systems.
• Manual Cross-Checking: Staff spent hours verifying bookings manually.
• Reporting Headaches: Reports had to be compiled by hand, causing delays.
• Limited Visibility: There was no way to get real-time insights on bookings or room performance.
• Data Security Issues: Spreadsheets and unsecured methods posed risks.
• Scalability Problems: Their existing system wasn’t flexible enough to expand across hotels.
• Lagging Insights: Manual processes made it hard to act quickly on data.
• Marketing Bottlenecks: Sending branded materials took too long.

Accor had a clear vision: they needed a scalable, automated event booking and reporting solution that would:

• Standardise processes across all hotels.
• Provide real-time visibility into data.
• Deliver a user-friendly, branded system.
• Ensure robust data security.
• Scale easily as more hotels joined the system.
• Offer customisation to meet unique needs.
• Provide transparent ROI and cost efficiency.
• Include automated tools for sending marketing materials.
• Be backed by responsive, ongoing support and training.

Digi’s agile and highly specialised team utilised a three-phase approach:

1. Data Phase
   • First, Digi mapped out Accor’s processes and data requirements through scoping sessions.
2. Design Phase
   • Next, Digi’s team developed easy-to-use, visually appealing system prototypes that aligned with Accor’s brand.
   • They took an iterative approach, refining designs based on Accor’s feedback to ensure everything was just right.
   • Once agreed, the team moved forward in creating the back-end database, integrations and front-end dashboard.
3. Test & Improve
   • Finally, Digi rigorously tested the system, continuously tweaking it to meet Accor’s unique needs.

Even after the system went live, Digi stayed by Accor’s side:

• Quick Issue Resolution: They handled any problems promptly.
• Continuous Enhancements: New features and workflows were added as needed.
• Training: Digi ensured hotel teams knew how to use the system effectively.
• Ongoing Refinement: Digi’s agile approach kept the system evolving to meet new demands.

Here’s what changed after implementing Digi’s solution:

• Zero Double Bookings: Accor completely eliminated scheduling conflicts.
• Time Savings: Manual cross-checking and reporting became a thing of the past.
• Improved Branding: Automated, branded emails helped engage customers better.
• Happy Teams: Staff loved the tailored, intuitive system.
• Optimised Room Use: The dashboard enabled targeted promotions and better room utilisation.
• Enhanced Data Security: Spreadsheets were gone, and security risks were mitigated.

• Building Trust: Transparency and collaboration were key to winning over stakeholders.
• Agile Development: Iterative design helped adapt to changing needs along the way.
• Custom Features: About 20% of the system was tailored specifically to Accor’s unique requirements, proving the importance of a bespoke approach.
• Flexibility Wins: Digi’s small, specialised team delivered the kind of responsiveness that big corporations often struggle with. Accor appreciate that they have a named specialist to contact rather than a ticketed help desk.

By teaming up with Digi, Accor completely transformed how they manage event bookings. The new system didn’t just save time - it boosted customer satisfaction, improved staff engagement, and delivered real ROI.

If your business is ready to simplify processes and make smarter decisions, why not follow Accor’s lead?